Baby Safe Project

Pendle has one of the highest rates of infant mortality in the country and the Baby Safe Project is a partnership approach aiming to change this.

Twenty-three different organisations have been involved in the project and have commissioned a range of interventions and support with the aim of lowering the incidence of infant mortality. Some of the innovative ways in which the project is tackling infant mortality include:

  • Marketing safer sleeping messages on over 9,000 beer mats which have been distributed across all pubs in Pendle.
  • Providing an arts course for parents suffering from post natal depression or who feel they aren't coping well.
  • Training for frontline workers and professionals engaged with families where domestic violence or risk-taking behaviour is occurring.
  • Providing additional resources, training, information and marketing through children's centres and other partners to promote safer sleeping messages.
  • Promoting key messages and advice on the Life Channel which is displayed in doctors' surgeries, council waiting rooms, dentists and pharmacies. It is estimated that 59,000 people across Pendle will now have seen the advert.

Back to News