Quit For Two Campaign
Smoking during pregnancy
45% of pregnant women who smoke are under 20 compared to only 9% over 30.
Information and resources for professionals
Your Feedback on our 'Quit for Two' campaign
The quitfortwo.co.uk campaign was developed to support women aged 16-25 to quit smoking when they become pregnant. It aims to give all professionals working with young mums resources to support the conversation about quitting and somewhere to signpost to for friendly and engaging information.
Lancashire County Council has developed the website quitfortwo.co.uk and supporting campaign materials in partnership with Blackburn with Darwen Council and Cumbria County Council. Now that the campaign has been running for over 6 months we want to evaluate its success, consider ways that it could be improved and collect information that may help us to plan future campaigns.
The campaign was designed to support health care professionals who have those important face-to- face conversations with pregnant ladies about quitting, so we need to know how well the campaign literature works for you. Your views are important to us and will help us to improve the service we offer to you and how we communicate with your patients in the future.
Resources have been distributed directly to midwives, stop smoking services and health visitors. The leaflets appear in the booking packs new mums receive at their first appointments. Information about the campaign was also sent to children's centres, GPs, pharmacies and partners across Lancashire and Cumbria.
Give Your Feedback
Please help us to evaluate this campaign by taking a few minutes to complete this short survey.
The 'Quit for Two' messages
Whatever your role, you can help to get health messages and advice out. As a reminder, here are the range of materials you can use to promote the campaign:
- Five 2-minute videos using young women who have successfully quit smoking during pregnancy - watch our videos below
- A leaflet giving basic information about the risks of smoking and the benefits of quitting in a non-judgemental way. The aim of the leaflet is to encourage the young women to visit the website for more information and/or contact the stop smoking service for an appointment
- A small wallet card for midwives to hand to young pregnant smokers at their first booking appointment as extra encouragement to make the move to quit
- Simple information to 'Bust the Myths'- responses you can use to the most common concerns and misconceptions about quitting smoking
- Poster options 1 and 2 (includes app reference) for children and young people services and health professionals to display in their buildings
- A short article that can be used on your internet, staff newsletter or noticeboard
- A digital advert for use on your waiting room plasma screens
- A dedicated website providing a range of information surrounding the risks and myths of smoking whilst pregnant - quitfortwo.co.uk
Quit for Us app
When a mum-to-be has decided to start their quit journey, Lancashire County Council's Quit for Us app can help them stay smokefree.
- The savings game lets mums-to-be set a money-saving goal. They can fill in the diary, keeping track of how many days they have been smokefree and work towards buying something nice for them and their baby.
- They can keep their fingers busy when those cravings hit, the name game lets them pick a name in a fun way! Swipe left to reject a name and swipe right to consider it.
- They can even find out how big their baby is getting each week.
The app will be offered to pregnant smokers when they are referred to attend a session at their stop smoking service but can also be downloaded from the App Store or Google Play Store. See the app screen shots for further information.