Quit For Two Campaign
Information, guidance and resources for professionals
45% of pregnant women who smoke are under 20 compared to only 9% over 30.
The new 'Quit For Two' campaign aims to support women aged 16-25 to quit smoking when they become pregnant. The focus of the campaign is a website: quitfortwo.co.uk which aims to break down the barriers and misconceptions young women may have about attending a session at their local stop smoking service.
The website also looks at the risks and myths surrounding smoking whilst pregnant. A range of videos on the website feature real young mums who successfully quit smoking when pregnant with the help of their local stop smoking service. A campaign leaflet will be included in the information packs given to all pregnant women attending their first booking appointment with their midwife.
Lancashire County Council has developed the campaign in partnership with Blackburn with Darwen Council and Cumbria County Council to support a new pathway that refers all pregnant women identified as smokers to their local stop smoking service, unless they opt-out.
Midwives are being asked to encourage women to find out more about their upcoming session by handing out wallet-sized cards that promote the website and their local stop smoking services.
Visit quitfortwo.co.uk for more details. Campaign resources are also available for professionals here: www.lancashirechildrenstrust.org.uk/resources/?siteid=6274&pageid=46012
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