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Safer Sleep for Baby Campaign - Phase 2

Lancashire's Safeguarding Children's Boards are rolling out the second phase of the Safer Sleep for Baby campaign to help you deliver safer sleep messages.

The new campaign has been designed to support Lancashire's safer sleeping guidance.  It is based on research recommendations from the previous campaign 'Give Me Room to Breathe', which showed that the target audience did not feel that the campaign messages were clear enough.  Lancashire parents also wanted a campaign with a positive 'Can do' tone that feels more supportive and understanding.

A staff briefing containing further information about the second phase can be downloaded below.  Further information and campaign resources can be accessed through the Safer Sleep for Baby website.

Attached Documents